Avengers vs Dawn of Justice: Why A Movie Teaser Makes All The Difference

So you’ve got two superhero movies. One is supposed to be THE team-up event of the year. The other is supposed to be THE team-up event of next year. The only problem is that one of them has tremendous buzz going into its opening weekend while the other just released a “teaser trailer” that has underwhelmed the majority of the fanbase it was trying to excite.

Here’s the deal…

Avengers - Age of UltronLet’s take a look at The Avengers: Age of Ultron for a second. Obviously, it’s got some massively large shoes to fill after the last movie took in over a billion dollars at the box office. From top to bottom, it was probably the best all-around hero movie ever made (next to The Dark Knight, of course). It had a little bit of everything for everybody.

How did Marvel decide to begin anticipation for the movie? Here is the incredible teaser for Age of Ultron:

Batman vs Superman - Dawn of JusticeLet’s now take a look at Batman Vs Superman: Dawn of Justice. This is supposed to be the cornerstone for the new DC movie universe. The re-introduction of Batman to the movies has been seen with a combination of excitement and extreme trepidation. Add to that the appearances of Wonder Woman and (presumably) Aquaman, and you’ve got a lot of excitement by the DC fanbase. Equal to Marvel? No…but still, this IS Batman fighting Superman, after all!

So how did DC respond with their teaser trailer?

I don’t think it’d be hard to argue that one teaser was miles better than the other. I don’t think it would be hard to argue that one movie, through teasers, intrigued fans and gave them what they were looking for while the other film tried to purposely show the world just how “different” and “serious” and “dark” they wanted to be.

Ant ManIt’s safe to say that Marvel knows how to make a teaser trailer (for the most part, anyway…I’ll talk about problems with Ant-Man tomorrow). They seem to know their audience perfectly and try to give them as much “WOW Factor” with every trailer that they can.

Jared Leto - Joker green hairDC, on the other hand, is already starting behind the eight ball. Add to that Zack Snyder’s incessant need to be “artsy” with his trailer instead of really giving people a glimpse of how awesome his movie can be, and you’ve got a teaser that confuses more than it entertains. Based on that trailer alone, I have zero desire to see it in the theatre…and that’s a shame because the DC movie universe could end up being really awesome (e.g. Suicide Squad already sounds unbelievably cool, in spite of how lame Jared Leto’s Joker seems to be looking).

So what’s the problem, DC? Why can’t you make a trailer with similar “WOW Factor”? I would like to think that Batman physically fighting Superman could be an incredible sight to behold, but instead we’re squinting to see Supes flying in the dark rain while Bats is dressed-up like his Lego counterpart.Dawn of Justice Batman vs Lego Batman

Marvel followed-up their teaser with trailer after trailer full of action and drama and comedy; in other words, everything their fans have come to expect from Marvel films. The movie is bound to break records and we’re already looking forward to seeing how it unravels Phase 3 of the Marvel Movie Universe.Phase 3

I really hope somehow that DC fixes this problem and FAST. The feedback from this teaser is overwhelmingly tepid at best and they have lost all buzz to the Star Wars trailer. Releasing this the day after was NOT a good idea, either.

Let’s go, DC…you don’t have the best track record when it comes to superhero movies. Put on your big boy pants and try to give the world the movie it’s wanting to see.Supes


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